TobinLeff is pleased to announce that it brought the parties together and served as the M&A advisory firm to DP+ on its recent sale to Fusion92, a portfolio company of the private equity groups Serata Capital Partners and London-based Landon Capital Partners.

DP+ is one of Michigan’s largest independently owned marketing agencies. Fusion92 is a technology-enabled and data-driven marketing innovation company based in Chicago. The deal brings together two of the largest Midwest independent agencies to combine their strengths in strategy, insights, data and analytics, creative services and content, and media activation and optimization to yield a unique platform for brands seeking integrated and innovative marketing solutions.

DP+’s founder and CEO, Mark Petrosky, commented on the sale and the role TobinLeff played. “As DP+ looked for the right partner to help it scale nationally, it was extremely important that we found a team that shares our values and vision of what the best agency can be. We found that with Fusion92. Joining Fusion92 helps accelerate our growth plans through expanded technology and expertise focused on innovation to deliver measurable business transformation for brands. It’s exciting to join forces with good people, and I’m truly thrilled for what we can accomplish together.”

“The team at TobinLeff was our ‘partner’ at every stage of the process. They helped us craft an exit plan and appreciate our options. When we decided to sell, TobinLeff brought us many qualified potential buyers and investors. And, most importantly, they were with us through the negotiations and due diligence stages to help keep the deal on-track and get it over the finish line.”

TobinLeff’s managing partner, David Tobin, added: “The transaction creates exciting opportunities for shareholders, employees, and clients. The combined companies have 250+ employees, complementary capabilities, and the resources of private equity partners to build a powerhouse marketing innovation company that will be a dominant player for growth and mid-sized enterprise clients.”

About TobinLeff

TobinLeff is an M&A advisory and exit planning consulting firm that helps owners of marketing services agencies and MarTech companies sell to strategic buyers and private equity groups. With over a decade of experience and more than 150 engagements successfully completed, the TobinLeff team of 10 M&A advisors and exit planning consultants is dedicated to the mission of helping owners maximize and monetize their life’s work.

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