TobinLeff Advises Everywhere Agency on its Sale to MWWPR
TobinLeff is pleased to announce that it brought the parties together and served as the M&A advisory firm to Everywhere Agency on its recent sale to MWW Group.
Everywhere Agency is an Atlanta-based influencer agency, regarded as one of the pioneers in the influencer space and known for finding authentic advocates. MWWPR is one of the world’s leading independent public relations firms.
Danica Kombol, Everywhere’s founder and CEO, commented on the process to find the right buyer. “By joining forces with MWWPR, our clients will have access to a full suite of services and expertise across disciplines — something I felt was needed for our agency to evolve with the growth of our industry. When deciding to sell the agency it was important to me that I find a successful, independently owned agency that aligned with the culture of Everywhere Agency — which is a human-centered approach and a fierce desire to create campaigns that move the needle.”
Danica added “Selling your company is rarely an overnight experience. In my case, it was beneficial to work with TobinLeff well in advance of the deal to help define my goals, institute incentive plans for key employees, and position my company for the most successful outcome. The team at TobinLeff brought valuable industry insights and relationships to help make my life easier and achieve the best outcome.”