TobinLeff is pleased to announce that it brought the parties together and served as the M&A advisor to Karma Agency on its recent sale to LRW Group, a portfolio company of the private equity group Tailwind Capital.

Karma Agency is a Philadelphia based strategy-first communications firm that provides brand strategy, digital communications, reputation management, crisis communications, earned media, and social media services. They employ 65 people and serve clients nationwide.

LRW Group is an integrated marketing services company based in L.A., with seventeen offices worldwide. They provide a wide range of solutions with an emphasis on strategy, research, branding, product development, and customer experience. LRW is a portfolio company of Tailwind Capital, a private equity group focused on growth-oriented investments within the business services, healthcare, and industrial services sectors.

Karma’s CEO, Kate Allison, commented about the services TobinLeff provided, “Exploring options and understanding the right opportunity for Karma required a good look at a diverse range of companies that were prepared to make a meaningful transaction, would understand how to leverage what we have built, and also give us a platform to create new and exciting opportunities for our exceptional team.¬†TobinLeff completely understood our ambitions and drove an exciting process that led us to a terrific result.”

Karma’s president, Caroline Kennedy, added, “The partners at TobinLeff understood and actively supported Karma Agency’s interest in a transaction with a strategic partner well positioned to accelerate growth and bring additional value to our clients.¬† As a result, we were able to consider various interesting options and identify a buyer who will not only deepen our value proposition but also open up a landscape of opportunity that is genuinely exciting.”

David Tobin, TobinLeff’s managing partner, remarked on the transaction, “The level of interest in acquiring Karma Agency and getting a deal done with a global agency backed by a private equity group was a testament to what the team at Karma Agency has built. They ran a profitable business with a strong value proposition.”