Articles

What Is an Exit Plan, and Why Do I Need One?

Surveys indicate that most agency owners believe an Exit Plan is important, but still don’t have one. If that describes you, this White Paper will help you understand what an Exit Plan is and how […]

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10 Questions Buyers Will Ask When Selling Your Business

We have all learned from successes and experiences that to help get a sale closed, we must put ourselves in the shoes of the buyers and be prepared for the questions they may ask. Knowing […]

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Value Drivers to Increase Your Agency’s Value and Your Net Worth

Wondering how to convert your future exit into a bigger payday? This White Paper explains a core group of Value Driver principles and some specific strategic goals you can adopt today to increase the price […]

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Which Way to the Exit?

Agency owners thinking about selling or succession 
should first know and weigh all their options. No matter what conference you attend in the ad/PR industry, there is invariably buzz at the cocktail hour about the […]

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Life after the agency business: What’s your next chapter?

If you own a marketing services business, whether it’s a PR firm, ad agency, digital shop or video production company, you’re no doubt up to your ears putting out client fires, chasing new business, trying […]

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Why agency owners DESERVE to make a 20% profit

Having analyzed the financials of more than a hundred agencies of all shapes and sizes, from traditional PR firms to cutting-edge digital shops, I must admit I am downright flummoxed about one common and disturbing […]

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